Plan promotions automatically — with real constraints, not guesswork
Reduce bad promotions. Protect margin. Stop guessing.
OptiMark helps small and mid-sized retailers decide what to promote, when, and at what price — using their own data.
We’re working directly with business owners to validate and refine the product.
The problem
Promotions are expensive mistakes when they go wrong.
Every promotion is a trade-off:
- Push volume or protect margin
- Clear inventory or avoid over-discounting
- Act fast or think it through
Most retailers plan promotions manually because proper planning feels too complex or time-consuming. Guessing becomes the default — and guessing gets costly.
What OptiMark does
OptiMark helps you make promotion decisions with clarity.
Instead of juggling spreadsheets and scenarios, it produces a complete promotion plan:
- Which products to promote
- When to run the promotion
- At what price levels
No dashboards to interpret. No endless what-ifs. Just a plan you can act on.
How it works (simple)
- Uses your product, pricing, and demand data
- Tests valid promotion scenarios
- Recommends a promotion plan you can run
That’s it.
How much control you want is up to you
OptiMark adapts to how you prefer to work.
Auto-pilot
You define goals and boundaries. OptiMark plans the campaign.
Guided
You choose the time window. OptiMark selects products and prices.
Manual assist
You choose products and timing. OptiMark optimizes pricing.
Same system. Different levels of control.
Protect what matters
You can define rules to protect your business, such as:
- Minimum margin levels
- Inventory boundaries
- Brand or category limits
If you don’t define rules, OptiMark still produces valid promotions.
If you do, it respects them.
Promotion scope
Promotions can be built around:
- Individual products
- Categories
- Brands
You decide the scope. OptiMark handles the trade-offs.
Who this is for
OptiMark is built for:
- Owners of small and mid-sized retail businesses
- Lean teams that need to move fast
- People who want better decisions, not more tools
Who this is not for
OptiMark is probably not a fit if:
- You need enterprise procurement
- You require long internal approval cycles
- You’re looking for consulting or heavy customization
Product status
OptiMark is currently in early access.
We’re working with a small number of retailers to make sure it’s genuinely useful in real businesses — and to decide what to build next.
The next step
If you’re still planning promotions manually and want a better way to decide, let’s talk.
Not a sales pitch.
A direct conversation to see if this makes sense for your business.